News - Visual Merchandising

Sophisticated displays for Christian Dior

We were recently appointed to make and install mirrored displays and podiums for Christian Dior’s London stores.

We installed thousands of individual mirror acrylic pieces to create a number of truly stunning designs, which sit within shelving niches at Christian Dior’s stores on New Bond Street and Sloane Street.

This was the first project to benefit from the expertise of our in-house joinery team and the components of each display were manufactured across both of our Leicestershire facilities, before being transported to London and installed overnight at each store.

Ian Wright, managing director of SDI, said “We’re delighted to have yet another prestigious international brand working with SDI, recognising our UK-based facilities as an ideal partner for their stores throughout the country.

“We’re thrilled with the result – each piece lights up the room and provides a striking and memorable backdrop for Christian Dior’s latest collections.”

To find out more about how we created each display, read our case study.