News - Visual Merchandising

SDI LOVES: Reserved

We’re constantly keeping an eye out for new POS innovations and inspiring visual merchandising experiences, and in the first of our new series of articles, Chloe McGee from our VM team takes a closer look at the recently opened Reserved store in London.

Reserved was founded in 1998 and is part of LPP SA, one of Forbes’ most innovative growth companies for 2017. Reserved, which is similar to high street brands H&M and Zara, has taken a 32,000–square foot store on London’s Oxford Street that will house the fast fashion brand’s latest trends for women, men and children. 

Reserved is one of the fastest growing fashion retailers in central and eastern Europe, and with Kate Moss as the face of the brand, advertising all over London, and a prime location of the former BHS store on Oxford Street, the retailer is set to tick every box on the success sheet.

The store screams all things wonderful in the world of VM, from armies of mannequins to over-the-top afro wigs, artificial trees, oversized wording, high quality fixtures and catwalk style lighting.

The 32,000–square foot site has been carefully designed with all aspects considered. With the cash desks situated at the back of the store, surrounded by the destination departments – footwear, accessories, childrenswear and lingerie – Reserved quite clearly has customer experience at the forefront of their minds. 

This new brand will be one to watch, so let the high street battles commence!

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