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SDI Opens New Mannequin Refurbishment Division

We are excited to announce the addition of a new mannequin and wig refurbishment division to our visual merchandising offering.

Our visual merchandising arm has been going from strength to strength in recent months, with high-profile projects being completed for clients such as Next, Philippe Model, Christian Dior and Debenhams. To further improve the options we can provide to clients, we are pleased to announce the opening of our new mannequin refurbishment division, offering mannequin renovations, wigs and makeup at our facility in Essex.

Our environmentally friendly and cost-effective service allows mannequins to be transformed, whatever their condition – from repairing chipped and worn mannequins to altering structure, style and design to match seasonal and new in-store requirements. Our refurbishment service is already being used by brands such as Harrods, Selfridges, French Connection and Arcadia, and our latest work is currently being showcased in Harrods’ windows:

The division is headed up by Michael Southon, who has a wealth of experience within the VM world with a particular focus in mannequins and creative display solutions.

Managing Director Ian Wright said “I’m delighted to bring Michael on board. His expertise and eye for detail is a great asset to SDI, and he is a welcome addition to our talented visual merchandising team.

“With our new mannequin division, we can expand our already substantial visual merchandising offering even further, while reducing the environmental impact that replacing mannequins can often bring when they’re not looked after properly.”

For more information about our mannequin and wig refurbishment services, call our visual merchandising team on 0116 274 7040 or email